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Jasmine Soundwave® by Layla Mehdi Pour
Jasmine Soundwave® by Layla Mehdi Pour

Press release -

New collaboration behind playful acoustic panel

Offecct offers a wide range of sound absorbing wall panels, designed by world-leading designers. The versatile collection Soundwave® not only provides a good acoustic environment, but also brings character to the interior.

The Jasmine acoustic panel is the result of the first collaboration between Italy-based product designer Layla Mehdi Pour and Offecct.

“When I designed Jasmine, I was inspired by natural elements that may seem irregular in their macro form, but in the details have a wonderful precision and regular structure. In this case, I started foremost from flowers and developed them into a concrete product with a playful character", she says.

Solutions for creating good, sustainable sound environments in public spaces are becoming increasingly important. Jasmine's connection to the living, natural environment can be seen as a response to the growing need to reduce noise and restore calm in, for example, offices, restaurants and other meeting places.

"I strived to capture nature´s poetic rhythm and mix it with more geometric, triangular shapes that can be combined in different ways and create new expressions and compositions," says Layla Mehdi Pour.

Layla Mehdi Pour

Layla Mehdi Pour is an Italy based product designer of Iranian origin. She graduated from IUAV in Venice and the Tehran university of Art with a degree in Industrial Design. After this, she pursued her postgraduate degree in Eco-efficient Product Design at Politecnico of Turin. Her creative work focuses on reinventing everyday objects by transforming them into innovative, contemporary pieces. Layla Mehdi Pour has exhibited at Milan Design Week, London Design Festival and Stockholm Furniture and Light Fair, among others.




Offecct AB headquarters and production in Tibro, Sweden. The company was founded in 1990 by Kurt Tingdal and Anders Englund. The group has a sales of SEK 180 million. The business is run in own premises which have a total area of around 20 000 m2. The company has showrooms in Stockholm, Gothenburg and Tibro (SE), Oslo (NO), Copenhagen (DK), London (UK), Amsterdam and Rotterdam (NL), Düsseldorf and Munich (DE), Milan (IT), New York (US) and Singapore (SG). Offecct is since 2017 a part of the Flokk - the market leader in the design, development and production of workplace furniture in Europe.

For more information, please contact:
Press support, images and corporate: Sara Gyllestrand, +46 (0)70 87 20 215,

Press contacts

Maria Olofsson Karemyr

Maria Olofsson Karemyr

Press contact Brand Manager +46 701 49 10 81
Elin Ingblom

Elin Ingblom

Press contact Marketing & PR Coordinator Request images & samples +46 708 72 02 15

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